Louisiana's ELA Guidebooks Background:
ELA Guidebooks is an English language arts curriculum for whole-class instruction. Made by teachers for teachers, the guidebook units ensure all students can read, understand, and express their understanding of complex, grade-level texts.
The Brand:
At the LDOE it is important that each initiative is on brand with our overall standards, yet has its own stand-alone presence among the great quantity of materials we produce. Because we cater to educators, families, children, and policy makers, we have built our brand to be both professional and fun (because education should be FUN!)
The Details:
With the ELA Guidebooks brand, I used elements that feel hand made to build upon the fact that these resources are made by teachers, and watercolor textures to tie it back to our Louisiana Believes theme. Several icons and templates were also developed to assist our educators in creating resources that look beautiful and help to illustrate their important content.
It is our goal to reach our audiences by strategically placing graphics on our homepage, creating clean, organized webpages and materials, and of course social media promotion.
2020 Louisiana ELA Guidebooks Instagram graphic
2020 ELA Guidebooks web presence: https://www.louisianabelieves.com/academics/ela-guidebooks
